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Do you have a small olive grove that you’ve inherited? Do you dream of seeing your own oil bottled, with your name and story on the label?
More and more people like you are transforming their family legacy into an exciting and profitable project: creating their own brand of Extra Virgin Olive Oil (EVOO).
At ESAO, we’ve supported dozens of students who have taken this step. Here, we share some of their real-life stories—proof that it can be done… and that you could be next.
Ana: Her grandfather’s olive grove turned into a gourmet brand
Ana inherited 300 olive trees on a small farm in Lebanon. For years, she sold her harvest in bulk, unsure of what to do with that legacy.
After completing a training at ESAO, she decided to create her own brand, with elegant design, an emotional narrative, and a gourmet focus. Today, her oil is featured in specialty stores, she runs an active website, and she has started exporting to Belgium.
“Creating my own brand felt like bringing my grandfather’s grove back to life. ESAO helped me realize I had an unpolished diamond in my hands.”
José Luís: A retiree who launched his own EVOO project
José Luis retired after a career in public service. With free time, excitement, and a love for the land, he trained at ESAO to give shape to a long-held dream: producing an organic olive oil with his personal touch.
Two harvests later, his brand is sold online, in local shops, and is starting to gain recognition at regional fairs and competitions.
“It’s never too late to create something meaningful. The ESAO Master’s Program gave me the push and the tools to make it happen.”
You can do it too—if you take the right steps
very year at ESAO, we meet people like Ana and José Luís: inheritors of olive groves, retirees looking to start something of their own, or professionals simply seeking to reconnect with their roots.
Many of them start out with doubts:
- Will I need to build my own mill?
- Can I market my oil with such a small yield?
- What if I know nothing about labeling, regulations, or distribution?
The good news is: you don’t need to know everything from the beginning. But you do need to know where to start. And that’s where training with an expert team—and with real case studies like yours—makes all the difference.
Here’s a step-by-step guide to help you begin: How to Create Your Olive Oil Brand.
So, are you ready to take the leap?
At ESAO, we help you turn that olive grove, which today might only serve for home use, into a brand that tells your story and reflects your vision. You're not alone on this journey.
Our practical, technical, and strategic approach has guided dozens of producers like you—from the initial idea to the final bottled product.
And we’ll close with this timeless advice from Bill Gates, founder of Microsoft:
“Investing in education and training is the best money you can spend.”
When asked, “What’s your best financial advice for people earning less than $100,000 a year?”
His answer was simple: “Invest in your education.”
