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In this article we will start by defining what it means to follow an olive oil sales process, the second is to decide if you are going to embark on a business adventure with your eyes open or closed. You can alter the order of the factors, it does not matter because they are linked and complement each other.
Because entering the export and marketing of olive oil and not carrying out a process of sale of Extra Virgin Olive Oil (EVOO) is the same as starting to walk an unknown path with your eyes covered, it is easy for you to stumble and it is also easy to know that you can fall.
It would probably be an unusual case for a businessman to start in the world of olive oil marketing without having the slightest notion about the production of EVOO or its marketing or both.
Following a process of commercialization of extra virgin olive oil implies, as an essential first step, the search for information, truthful and verified, that defines and outlines the scenario in which we want to participate. In this sense, the panorama of the Spanish olive oil market shows that most of the production is sold in bulk, to national and international companies. National companies distribute to private companies and private labels and international companies tend to distribute more to other countries, mainly in Italy, losing the added value that commercial activities could provide in this type of operation.
In other words, there are business possibilities if you know how to explore the market.
Being clear that the step to be taken has, a priori, a favorable horizon, the experts propose the design of a master key that would be a long-term development plan for the brand of extra virgin olive oil that you are going to launch. to the market.
We should not forget that it is a saturated market, so highlighting the difference, finding that value that distinguishes your brand, can be the axis on which your olive growing business will turn and be promoted.
An olive-growing company should not rule out the possibility of opening the sale of EVOO abroad, where there is an interesting market to explore. Professionalization in the export olive oil is already part of practically all extra virgin olive oil companies.
An olive-growing company should not rule out the possibility of opening the sale of EVOO abroad, where there is an interesting market to explore. Professionalization in the export of olive oil is already part of practically all extra virgin olive oil companies.
The process of selling your olive oil has already started. You have information and you are developing a master plan that indicates the relevant factors and the steps to follow. We have talked about innovation, but innovation is nothing if we do not have an outstanding, incontestable quality product.
Excellence in the product must be offered to customers as a unique experience and, for this, not even the smallest detail in the production chain can be neglected, starting with the work in the olive grove, the pruning, the production process in the oil mill and ending with storage that protects the product and ensures its excellent organoleptic qualities for as long as possible.
Guaranteeing this entire process, activating all available resources, constitutes a great step in the evolution towards the commercialization of a product of excellence that, moreover, if it has external certifications that endorse it, it will have gained a plus that will have an important weight to the time to market yourself to potential customers.
Another factor to bear in mind, which is fortunately gaining relevance today, is the value of the commitment to the sustainability of the planet. A demonstrable commitment to the environment and well communicated with a clear and direct message so that the public can understand it, will be a great boost in the market because it will generate trust among consumers.
Let's not forget that extra virgin olive oil is associated with nature, with healthy life and with the millenary tradition on a planet that, today, needs a lot of care to continue having the benefits that nature offers us.
Being an accomplice in caring for the planet when cultivating, extracting and marketing EVOO will consolidate your image in national and international markets.
Sustainability in your olive oil company, in addition to being a necessity, can also become an ally, in that feature that differentiates your EVOO in the market.
Remember that the professionalization of the olive oil sector is a pending task that the entire sector has, but that, little by little, it is being achieved through specific training in olive oil.