Extra Virgin Olive Oil (EVOO) has evolved from being a basic ingredient in the Mediterranean diet to becoming a true protagonist in international fine dining. Chefs and sommeliers use it not only for its flavour, but also for its ability to convey identity, health and...

Source: ESAO Image Bank

Source: ESAO Image Bank

Managing an olive oil mill is a complex task: it involves technology, people, product quality, and a medium- to long-term strategic vision. However, very often it is seemingly small details that make the difference between a profitable campaign and one that generates losses....

Photo: ESAO Image Bank

Controlling and improving EVOO (Extra Virgin Olive Oil) quality isn’t only about experience and craftsmanship—it’s about measuring, analyzing, and acting. Many EVOO quality issues start with small process deviations that can be prevented by consistently tracking the right KPIs...

Photo: ESAO image bank

AI generated image. In an olive oil sector that is becoming increasingly competitive and demanding, strategic renewal is no longer an option for olive oil mills—it is a necessity. Many small and medium-sized mills, whether family-owned, cooperative, or privately managed, are now...

Olive oil profitability is one of the most frequent doubts among those who inherit an olive grove or manage a family farm: “I only have 500 or 1,000 liters per year… is it really worth creating my own EVOO brand?” The short answer is: yes, it can be profitable. But, as in the...

Creating your own Extra Virgin Olive Oil (EVOO) brand is an exciting project. But it’s also a path full of decisions—some of which, if not made correctly from the outset, can cost you time, money, and a great deal of frustration.