Listen to this article Your browser does not support the audio element. At ESAO, we want to approach tariffs in the US and the problem this is causing to European olive oil.

Listen to this article Your browser does not support the audio element. At ESAO we want to get closer to the tariffs in the US and the problem it caused in 2020 for Spanish olive oil.

Listen to this article Your browser does not support the audio element. In this article we will start by defining what it means to follow an olive oil sales process, the second is to decide if you are going to embark on a business adventure with your eyes open or closed. You can...

Listen to this article Your browser does not support the audio element. “You can resist an army attack, but not an idea whose time has come” Víctor Hugo

Listen to this article Your browser does not support the audio element. In this article, Jesús Ferradás, Consultant and Marketing Trainer at ESIC and speaker at the Higher Program in Business Management for the Olive Sector, tells us what, in his opinion, are the main problems,...

Listen to this article Your browser does not support the audio element. Here are the ESAO's 10 tips for creating a successful olive oil brand for the olive oil market.

Listen to this article Your browser does not support the audio element. The US is one of the priority markets for the commercialization of Olive Oil. Sometimes, we think about the complications that can arise when exporting extra virgin olive oil to the US since it is a...

Listen to this article Your browser does not support the audio element. One of the main mistakes that olive oil companies make is to think that to increase sales it is necessary to lower prices. This strategy of lowering prices would only be useful when our brand of olive oil or...